Why Leading Through Email Fails

Peggy comes to work, logs onto her computer, and opens her email. As usual, there are several emails from her supervisor, Terry. Terry communicates exclusively through email, not just with Peggy but with all his employees. Peggy cannot remember the last time she saw or spoke to him. She and her co-workers often express frustration, though mostly amongst themselves.

Terry defends this communication style, saying it creates a digital trail. He knows exactly when a direction was sent, and thanks to read receipts, when it was read.   He sees no need to repeat himself by meeting face-to-face. Terry also prefers email when delivering criticism, as it avoids uncomfortable conversations.

However, leading a team through email alone is not effective. It often causes more problems than it solves.

The Problems with Email-Only Leadership

• • • Avoids Difficult but Necessary Conversations
      Emailing criticism instead of having a face-to-face discussion can escalate problems. Without open dialogue, employees cannot express concerns or clarify misunderstandings, which can lead to frustration, confusion, and resentment.
    • Missed Opportunities for Mentorship and Development
      Regular in-person interactions allow supervisors to share valuable insights and model behavior. Leadership is not just about what we say, it is about what we do. Employees learn by observing, not just reading.
    • Damaged Professional Relationships
      Communication limited to email eliminates real-time discussion. This lack of human connection makes building respect, trust, and team cohesion harder.
    • Harsh or Misinterpreted Tone
      Email allows people to hide behind screens. Research shows we are often more impulsive in writing. Without non-verbal cues, messages can be misunderstood, sounding harsher than intended.

The Power of Face-to-Face Communication

• • • It is clear and effective.
    • It makes problem-solving faster and easier.
    • It helps build respect and trust.
    • It allows timely, relevant communication.
    • It strengthens team dynamics.

When Is Email Appropriate?

Email has its place:

• • • Confirming information.
    • Delivering time-sensitive updates.
    • Providing documentation for reference.

But it should never replace the human side of leadership.